More health promotion services
In addition to producing stress prevention training and materials, Jordan Friedman provides a variety of clients these and other services to enhance, manage and market their health-related programs:

Project Management

Sometimes you just need someone to take an idea, program or process from point a to point b, insuring quality, instilling confidence and adding experience-based assets from start to successful completion. Consider a current or future task for which you are responsible and ask yourself if one or more of these project management services would help you and your colleagues to get a job done, and done well:

assessment of project status, needs and resources
goal and project parameter identification
activity timeline development and oversight
day-to-day activities management
quality assurance
participant coordination
post-project review and learning outcomes

The New York City Department of Education answered “YES” to the above question and asked Jordan to coordinate the review and revision process of their K-12 health education curriculum for the city’s 1.1 million students. The project included working with Department of Health experts and teachers, lesson content development, and companion website enhancement—all to boost the quality of health education in New York City schools, and students’ and educators’ access to it.

Concept and Idea Generation

New concepts are the fuel for excitement, growth and success, while fresh ideas can jump-start old programs, promotions and services. Without thoughts and themes to steer us, we’d never pass go or collect $200. Jordan Friedman plugs in your objectives, markets and resources… and light bulbs start flashing. He also energizes leaders and teams for even more “ah-ha” moments that brighten paths toward these and other goals:

identity and image formation
brand birthing and carry-through
product and service creation
name, logo and look development
profile and image boosting

When the March of Dimes was looking for ways to connect their website visitors with the organization’s activities and development, they looked to Jordan for guidance and staff brainstorming facilitation. This process led to a road map for site feature and service enhancements designed to capitalize on existing assets and infrastructure without creating new and resource-draining responsibilities.

Program Design and Guidance

Programs are like children: they need to be conceived, fed, groomed and introduced to the world in which they live. Whether you’re looking to develop an ongoing community or customer education series, expand an existing program to include an on-line component, or just need limited assistance to rethink and revamp existing activities, Jordan Friedman’s program design and support expertise can help you in these and other areas:

educational program development
event and campaign design and facilitation
in-store learning series creation
peer education program revitalization
new health promotion program start-up
materials creation and production

Columbia University needed a cool and credible public forum to discuss current and pressing health issues on campus. Jordan created, marketed and produced HealthLIVE, an ongoing series of town meetings that felt like "Frontline," looked like "Oprah," and drew a standing-room only crowd for the debut segment, Sleep, What’s That? (promotional poster pictured in right column).

Website Direction and Enhancement

Our organizations, services and products are now found, connected with, remembered by and acquired through our websites. Our on-line presence and personalities are welcome committees, switchboard operators, salespeople, admin assistants, community organizers and checkout clerks. More and more, our Internet pages are the only “people” our customers will ever meet, and the only “premises” they’ll ever enter. Is your current website the first person with whom you want your visitors to interact and hang -- if they hang at all? Would you, your audiences and your site benefit from the services below? Do you even have a website?

website feature development, including Q&A columns and
on-line workshops
content development
spin-off product creation
reader connection and community-building
site carry-through to communications, materials and events
site simplification and targeted improvement recommendations

From his extreme makeover and expansion of Columbia University’s Health Services and Go Ask Alice! websites, to today’s web creations and modifications for the New York City Department of Education, The University of Scranton and his own thestresscoach.com, Jordan works with clients and programmers to make their websites mission-supporting ambassadors that befriend, inform, excite and supply.

Marketing and Content Creation

Broadly speaking, our desire for stimulation, gratification and belonging drives just about everything we do. These desires also drive Jordan Friedman’s approach to marketing and content creation. Choosing the right methods and messages to effectively project and connect your ideas, identities and services to your audiences takes creativity and care. As a seasoned designer and composer of marketing campaigns, health columns, web content and promotional pieces, Jordan works with words and their platforms until both stand out and sink in. Marketing and content creation services include:

audience awareness assessment
competition and partnership identification
marketing plan development
marketing materials and promotional content creation
informational and educational piece development
graphic design support

Johns Hopkins University’s Office of Health Education and Wellness (a mouthful to recall and repeat) had Jordan develop a long-range department marketing plan to elevate students’ awareness of, participation in, and use of their programs and services. As a result, CHEW, the Center for Health Education and Wellness, was born along with a three-year map of reasonable actions including postcard production, peer outposts and gradual website redevelopment.

The promotional posters for Columbia University's HealthLIVE community forum series projected the vitality of the events themselves and helped draw standing-room only crowds.

Jordan worked with The University of Scranton to develop this new name and visual identity for its Center for Health Education and Wellness, or CHEW. The "CHEW apple" and its appearance in print, on websites and at events has raised the profile of the Center along with health issues and initiatives in the community.

Stressbusters rapid relaxation teams now give good rub at New York University and provide its Student Health Center with many more opportunities to connect students with wellness resources. Jordan worked with NYU staff and students to install and customize the program to best match NYU's goals and campus culture.

thestresscoach.com is a showcase for Jordan's stress "products," and it provides a sampling of his website feature, content and spin-off material development services.